But.

This is serious business. I am a firm believer of "have dog will travel," and this particular car is d.r.e.a.m.y. Let's begin with some of the most fab features. There is a recessed bowl that is - oh, wise Honda engineers- spill proof. There is also a rear fan to keep Fido cool while hangin' out in his kennel that fits into the back of the car.

But alas, the part that tickles me so, are the floors. My Ellie has rubber floor mats, yes. There is no upholstery on the floors. That is good. But the new, "dog friendly" Ellie has rubber floor mats with a pattern of raised bones on it. Now that is cool. As an added bonus Honda is throwing in poo bags (with handy-dandy dispenser), a collar, leash, and bag. Swag, hooray!
And let us not forget the fantastic ad campaign. What can I say, I am a sucker for personification. Love the fact that the dogs (the ones that are little magazine cutouts, you know the ones...) speak to the Element- and the Element speaks back. Beautiful. I haven't seen it for awhile, but the one where the dog beebops all around the Element, all spazzy- that is my all time favorite. How can it not make you smile?
Alrighty. I'm off to search for the nearest dealership with one of these babies on the lot. Just looking, just looking.
I'm not picky about color, you know.
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